J.O. Milano, an emerging brand specializing in children's clothing, known for its focus on quality and Made in Italy design, has created an exclusive capsule for CoccoleBimbi, designed for the little ones but carrying a message of universal value.

The pieces in the Love Sempre capsule are a tribute to the freedom to love. A project that combines the values of J.O. Milano with CoccoleBimbi’s inclusive and contemporary vision, always committed to promoting positive messages through fashion.

At the heart of the collection are two no-gender t-shirts, featuring graphics full of meaning: two teddy bears accompanied by elegant greyhounds – inspired by the dogs of Cesare Morisco, co-founder of CoccoleBimbi – surrounded by the brand’s iconic clouds. A visual universe that tells the story of the beauty of diversity and the importance of growing up in a world where love always wins.

What makes the initiative even more special is its strong solidarity commitment: for every t-shirt sold between June 3 and September 3, 2025, CoccoleBimbi will donate 20% of the proceeds to the Umberto Veronesi Foundation, in support of scientific research on childhood cancer.

The Veronesi Foundation is a non-profit organization founded in 2003 by Professor Umberto Veronesi with a clear mission: to fund medical and scientific research for the prevention, diagnosis, and treatment of cancer. With the same dedication and rigor, it promotes prevention campaigns and health education for healthier lifestyles.

With this capsule, J.O. Milano and CoccoleBimbi combine fashion, positive messages, and social commitment in a project designed for the little ones, but with an impact of universal value.