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J.O. Milano, an emerging brand in the children's fashion scene, known for its outstanding design and Made in Italy quality, presents an exclusive capsule collection in collaboration with CoccoleBimbi.
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Love Sempre
The Love Sempre capsule is a project that celebrates love in all its forms, promoting the values of inclusivity and freedom from early childhood.
At the heart of the collection are two no-gender t-shirts, featuring meaningful graphics: two teddy bears accompanied by elegant greyhounds – inspired by the dogs of Cesare Morisco, co-founder of CoccoleBimbi – wrapped in the brand’s iconic clouds.
A visual universe that tells the story of the beauty of diversity and the importance of growing up in a world where love always wins.
Support Fondazione Umberto Veronesi
What makes this initiative even more special is its strong solidarity commitment. In fact, for every t-shirt sold from June 3 to September 3, 2025, CoccoleBimbi will donate 20% to the Fondazione Umberto Veronesi, supporting scientific research on childhood cancers.
The Veronesi Foundation is a non-profit organization founded in 2003 by Professor Umberto Veronesi with a great goal: to finance medical-scientific research for the prevention, diagnosis, and treatment of tumors.
With the same commitment and rigor, it promotes prevention campaigns and health education and healthy lifestyle habits. Contributing to its mission means participating in a future where science and care are accessible and increasingly effective.
With this capsule, J.O. Milano and CoccoleBimbi unite fashion, positive messages, and social commitment in a project designed for the little ones but with an impact of universal value. Because love knows no limits, borders, or labels. It always is. It is for everyone.