Ghayme, the brand founded by Cesare Morisco, returns with a new exclusive drop on CoccoleBimbi.com. After the success of the iconic beanies, the collection expands with new pieces — hoodies, t-shirts, and socks — that preserve the DNA of the first capsules while introducing fresh ideas and original designs.
The first everyday wear drop
The new collection by Ghayme, exclusively on CoccoleBimbi.com, is an explosion of colors and positivity.
The iconic smiling yellow cloud appears on oversized hoodies, t-shirts, and socks, alongside the signature beanies. The palette plays with bold contrasts — from pine green to bubble pink, from navy blue to heather gray — creating a fresh and contemporary vibe.
With comfortable, unisex fits, the pieces embody Ghayme’s carefree spirit, inviting everyone to spread lightness and smiles throughout the day. Between embroidered patches, graphic prints, and positive claims like Never Not Smile, the collection becomes a message of energy and good vibes to wear.
Discover the new collection
A look to the past
Founded in 2021, Ghayme is much more than a brand — it’s a project born from the desire to spread a smile every day. From the very beginning, the brand has transformed a simple accessory into a true symbol of happiness, lightness, and carefree spirit, sharing a message of positivity and good vibes.
For Cesare Morisco, art director and co-founder of CoccoleBimbi, the cloud represents the world of childhood — a limitless place where everyone can freely express themselves.
With its colorful, comfy, and distinctive design, Ghayme has captured the attention of both adults and kids. The first capsule proved how the brand can merge a contemporary and captivating style with a positive and inclusive vision.
Choosing Ghayme means much more than wearing a well-designed piece — it means sharing a message, a way of seeing the world filled with lightness, freedom, and positive energy. After all, as the brand’s motto says, Never Not Smile.
Discover Ghayme
Exclusively on CoccoleBimbi.com